Latest Trends in Digital Marketing That Will Improve Your Campaign
What are the latest trends in digital marketing that will help you generate better results, more sales, and therefore grow your business?
Digital marketing is by its nature a volatile industry that is erratic and hard to predict. As soon as you’ve caught one rabbit, another is clearing the field. So how do you keep up with all the latest digital marketing trends?
It isn’t easy, but one thing is for sure – you have to keep up. If you don’t, your online presence will plummet, and you’ll fall behind your rivals. Sound ominous? You bet. But to make sure you stay ahead of everyone else, here are the top trends in digital marketing that will boost your campaign:
Don’t Rely On Google
We’re not saying that you should avoid Google altogether. Rather, you should refrain from relying on it. Google has dominated trends in digital marketing for the last decade or so – but it’s now on the decline. With new kids on the block such as Duck Duck Go threatening to topple the Internet behemoth, it’s a good idea to look for alternatives.
Google is just one basket, and it shouldn’t hatch all your eggs. Think outside the box, and find ways of accomplishing your goals using different means than just search engine optimization. The best digital marketing campaign can help you with this.
Does mobile dominate the latest trends in digital marketing? Some would argue that it does. You cannot under-estimate the importance of mobile optimisation, mobile search and mobile conversions in your digital marketing campaigns in 2016. Consumers are practically addicted to them, and over 90% of American adults now own a smartphone. Ignore mobile at your peril.
Watch Out For Social Conversion
We’re sure that you know all about the power of social platforms. But how about the power of social conversions?
Social provides a massive opportunity for lead generation and e-commerce sites to open up new conversion channels and boost conversion rates. Try to use digital marketing social media and online strategies.
Keep An Eye On New Payment Methods
This one is one of the most interesting latest digital marketing trends. Thanks to last years’ introduction of EVM credit cards, the pubic have found more convenient ways of paying for items online. Such changes will have a a massive effect on the e-commerce and online payment sites.
But with this change comes questions surrounding privacy. To satisfy any concerns a consumer might have, digital marketers need to find a way of educating and reassuring their customers through what could be a potentially tricky transition.
Content Content Content
One of the growing top trends in digital marketing for the last few years has been content creation. But contentcreators are now more in demand than ever before.
In 2016, content is still king. Some critics might argue that there is too much content on the Internet, the argument is a non-starter. There can never be too much. Adopting such an attitude will only see you fall behind the competition.